In the annals of fashion and sportswear, few names resonate with the legacy and innovation synonymous with Lacoste. The brand remained relevant for nearly a century by keeping their fingers on the pulse of modern sports culture.
With UNDW3, Lacoste made one of the boldest and most thorough entries into Web3, reinventing the brand and setting a standard for community-led branding for consumer brands.
Today, we’re going to untangle Lacoste’s Web3 strategy and look at:
