Meta Spark will shut down its third-party AR tools and content platform on January 14, 2025.
Why it matters: This will significantly impact AR creators, businesses, and users and signals a potential shift in Meta's AR strategy.
Meta Spark, the largest mobile AR platform, surpassed 600K creators from 190 countries, with over 2M AR effects on Facebook and Instagram by 2021.
Key features: Launched in 2017, Meta Spark provided a user-friendly interface that made AR creation accessible to a broad audience, including brands, marketers, and individual creators.
