June 3, 2024Signals

Pudgy Penguins: A Blueprint for Community-Led Brands

This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the key learnings for your brand.

By Marc Baumann2 min read

Pudgy Penguins: A Blueprint for Community-Led Brands

In the spring of 2022, Pudgy Penguins nearly collapsed.

Today, it stands as one of the most successful NFT collections, with the value of its NFTs increasing nearly fivefold to almost $40,000 in the last six months.

Its Instagram account boasts 1.4M follower, adding 100k+ every month.

Its toys were sold 1M+ times and are now in Walmart, Smyths Toys Superstores, Target, and on Amazon.

← Back to all insights

Up next

one clause decides crypto's decade

DTCC traded tokenized stocks in production

there won't be another cycle

Swift Goes On-Chain: 17 Banks Pilot 24/7 Tokenized Payments