Gaming isn't just fun and games anymore — it's a marketing mega trend.
Over 80% of Interbrand’s Top 100 Global Brands are already tapping into its massive audience with immersive experiences in games like Roblox and Fortnite.
Meanwhile, the Web3 gaming market is booming, with over 3,100 blockchain-based games and a market cap of $23.5B.
In this deep dive, we'll explore why gaming has become a must-have strategy for consumer brands and how they can leverage this explosive trend to reach new audiences and boost engagement.
