2022 was the year of “Web3” and the “Metaverse”.
As a result of the hype, people started using the terms inflationary until they became almost meaningless buzzwords.
Jay-Z and “Ye” would say: “No one knows what it means… but it’s provocative… it gets the people going!”
Among marketers, it became en vogue to have a “Web3 strategy” or to “have a presence in the Metaverse”. The media fueled the hype further.1 Even Time Magazine was carried away by it: “Into the Metaverse: The Next Digital Era Will Change Everything”, it titled in July 2022.2
