2023 has been a year of reckoning for Web3.
What started as a technology called “NFTs”, representing unique digital files that users can trustlessly own and trade over the internet, transformed into a breeding ground for new, consumer-oriented business applications.
Over the last two years, almost 50 of Interbrand’s Top 100 Global Brands started small-scale, isolated, and relatively simple digital collections.
Most of the activations clustered around two main categories:
